Marketing Ops

June 2026 Monthly Review

Simon Ni | Marketing Ops Executive

1

H1 OKR Progress

18%

Revenue

$414M / $2.27B

30%

eFTD

310K / 1.02M

30%

eFTT

256K / 867K

24%

Cum. Transactors

46.8M / 199.2M

All metrics behind pace. Revenue is the most critical gap.

2

572%

RWA 100M eFTD Target Exceeded

34,373 eFTDs delivered against 6,000 target
$23.7M total fee | 212K registrations (106%)

3

-75%

SEO Cost Down, Growth Up

$917K → $228K spend reduction
Non-brand eFTD +24.7% simultaneously
Zero-agency markets drove 46% of growth

4

Regional Pulse

🟢 Mandarin+91%

🟢 MENA+30%

🟡 Korea+3%

🔴 CIS-6%

🔴 Africa-7%

🔴 India-17%

🔴 Brazil-33%

Mandarin = model to replicate
OA Affiliate +218%
KYC CVR 90% (global best)
eFTT CVR 99%

Korea = P0 problem
eFTT CVR only 41%
6,500 wool users identified

5

Team Performance

Business Ops · Jack Zhou

⭐⭐⭐⭐

RWA 572% | Football 77% eFTD
⚠️ Revenue 18% | EU 6/9 negative ROI

User Growth · Justin Song

⭐⭐⭐½

Mandarin +91% | ByX DAU 60-80K
⚠️ 4 regions declining simultaneously

Learn & SEO · Sheikh Bilal

⭐⭐⭐⭐⭐

Cost -75%, eFTD +25% | Best ROI team
⚠️ AI Agent activation 1% (target 40%)

Paid Media · Yiran Cao

⭐⭐⭐½

eFTT-core model ready | SOP built
⚠️ EU eFTT CVR -5.8pp | ROI negative

6

731

Activities in H1. Time to Govern.

44 running with negative ROI | 28 auto-distributing to 1.5M users illegally
eFTD dedup experiment: CPA ↓9% (statistically significant)
Q3 Target: Page activities ↓30% | Rewards Hub ↓60%

7

Management Guidance

✅ SEO budget centralized to Global
✅ Activity governance: mutual exclusion + elimination
✅ Paid media organization upgrade
✅ WSOT = AI + Prediction Market (not AI trading)
✅ RWA & TradFi Operation
✅ eFTT focus

8

July Priorities

P-1 44 underperforming activities: shut down or fix this week
P-1 Regional granular growth operations
P-1 AI Agent UX: fix 1% → 40% activation rate
P-1 Earning Season launch Jul 21 | Galaxy Jul 16
P-1 eFTT-core model: 50% vendor contracts by Q3 end
P-1 Paid catch up spend and improve ROI
P-1 Cumulative transactors improvement action items

9

June was about
building foundations.

July is about execution.

RWA proven · SEO scaled · Governance approved · Team restructured

10